The Byron born, Sienna brand was initially produced out of a desire to see a non-toxic nail polish emerge from Byron Bay.
The small collection of just 13 polish colours was first introduced to the local community at the Byron Bay Markets in 2014; and what started as a dream in the bedroom of a humble Byron Bay abode has developed into a symphony of over 70 colours that are representative of the local environment and community.
Founder, Danielle originally planned on becoming a mobile nail technician, servicing the women of the shire, with a small line of polishes to sell on the side. She was keen to get started, so set about purchasing a small nail polish making kit, and sought the advice of a chemist friend. The first bottles of Sienna were created and the nail polishes quickly became her primary focus, with Danielle finishing her nail technician training and transitioning straight into polish making.
A dedication to creating a product that is authentic and ethical influences every decision that is made within the business, from production, through to marketing and sales.
Sienna nail polish, nail polish remover and cuticle oil are completely Australian made, within the Northern NSW area. The signature wooden caps are made from a destructive pest timber that is farmed for the sustainability of the native ecosystem. The timber is sourced locally and then hand-turned to create the gorgeous caps adorning every single bottle. Not only are the caps visually beautiful, they also cut down a huge amount of plastic that is used in generic nail polish caps.
All products produced by Sienna are proudly Cruelty Free and not tested on animals.
Sienna is proudly certified by the following organisations:
Vegan Action (vegan.org)
Vegan Action is a non-profit organisation and has one of the most visited and widely-known vegan websites in the world. The organisation works in eliminating animal suffering, reduce environmental impacts and improve human health through a vegan diet.
PETA (Beauty without Bunnies program)
People for the Ethical Treatment of Animals (PETA) is the largest animal rights organisation in the world. PETA is very visible in public action through education, cruelty investigations, research, animal rescue and protest campaigns. The Beauty without Bunnies program is a resource where conscientious shoppers can search for cruelty free products, and know they are helping save animals from the excruciating tests they are victims of with unethical brands.